My Research

My PhD thesis deals with the concept of the beach body in natural and media environments and how it relates to body image. In the following video, I explain why I find this topic worth researching and what I am hoping to contribute to through my study:

I am particularly passionate about beach body research in different mediatized and non-mediatized contexts, hence it’s an absolute privilege for me to study this topic within my PhD thesis.

Apart from this, I have a very broad interest in appearance research, especially when it comes to interdisciplinary approaches that combine psychological, socio-cultural and media communications perspectives.

If you happen to be female and have spent the past summer season (2019) in either the UK or Australia, I would be entirely thankful if you could spare about 10 minutes to complete my below survey. As a thank you, you can choose to be entered into a lottery drawing to win one out of 30 Amazon vouchers in the total amount of 500 GBP/ 900 AUD. Thank you so much!



Ladies from the UK, please complete the survey here:


Ladies from Australia, please follow this survey link:








  • Kleim, Anke J., Eckler, P., Tonner, A. (2019). “Too good to be true”: Semi-naked bodies on social media. In I. Chiluwa and S. Samoilenko (Eds.). Handbook of Research on Deception, Fake News, and Misinformation Online. Hershey, PA: IGI Global.
  • Kleim, Anke J. (2018). (Not) every body is beach body ready. Discussions of the female beach body in online and offline contexts. Poster presented at Appearance Matters 8 Conference, Bath, UK, 12.06 – 14.06.2018.
  • Kleim, Anke J., Eckler, P., Tonner, A. (2016). Mediatizing the naked truth – A re-conceptualisation of the ideal beach body in contemporary media. Paper presented at the 6th European Communication Conference (ECREA), Prague, CZ.
  • Jobsky, Anke J. (2014). Attracted by real men? – The impact of non-idealized male models on advertising effectiveness and emerging implications for scholars, politicians, and marketers. Poster presented at Appearance Matters 6 Conference, Bristol, UK, 01.07 – 02.07.2014.
  • Jobsky, Anke J. (2013). The Body-Image-Meaning-Transfer Model: An Investigation Of The Sociocultural Impact On Individuals‘ Body-Image.Hamburg, Anchor Academic Publishing.